Leipurin (Russia)
Consulting in marketing communications
Client
Leipurin Tukku has been operating in Russia for 20 years in the market of raw materials, ingredients, packaging and equipment for the bakery, confectionery and HoReCa sectors. Leipurien Tukku is a subsidiary of Leipurin Oy, founded over 100 years ago in Finland.
  • Task
    We aimed to deliver marketing consulting on the Company's interaction with clients.
  • Solution
    We have executed general marketing counsel and strategic consultancy for Leipurin Russia focusing its business in B2B sphere. We have identified needs, made the agenda for B2B marketing events (seminars, exhibitions) and delivered communication support to them. We have also done media relations: prepared articles and news materials for industry media about the Company's products, unique recipes and ingredients from Finland and other countries and issued them in local media.
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