Valeant Pharmaceuticals
Corporate values implementation program
Client
Valeant Pharmaceuticals International, Inc. is a Canadian multinational specialty pharmaceutical company based in Laval, Quebec, Canada. Rebranded into Bausch Health in 2018.
  • Task
    The Company has gone through rebranding in 2018 and rethought its corporate values. Our task was to introduce the Сompany’s values to the employees.
  • Solution
    The project was addressed to employees of the Russian division of an international Pharmaceutical Group. We helped integrating Company's values into the corporate culture. Eventually we have developed a new Corporate Values Implementation Program and introduced it to the Сompany's management and employees. We have created a communication design and a description of the values, made a series of posters for the Company's offices throughout the country. These images were also used as visuals of top management speeches while presenting corporate values to the employees.
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